Special Returning Guest: Erin Galloway

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In this engaging episode of Write Out Loud, hosts Christina and Matt have an enlightening conversation with Erin Galloway, Director of Publicity at Berkeley Publishing, about effective book promotion strategies. The discussion covers leveraging traditional media, social platforms like BookTok and Instagram's Reels, and the importance of community among authors. The hosts also delve into emerging trends in fiction, including female-centric and cultural horror, and various romance genres like sports romance, monster romance, and the captivating romantasy genre. They highlight notable works and upcoming releases such as Olivia Dade's 'Zom Rom Com', which is just as amazing as it sounds. This episode offers a wealth of information for both seasoned and new authors looking to navigate the publishing industry creatively and collaboratively.

00:45 Podcast Kickoff

01:45 Publicity Basics and Strategies

08:08 Building Author Community

12:01 Trends in Fiction

14:12 Female-Centric and Cultural Horror

16:31 Rachel Harrison

16:33 Alexis Henderson

17:17 Nick Medina

18:10 Amanda Jayatissa

18:44 Isabel Cañas

22:00 The Allure of Hockey Romance

22:20 Bal Khabra

23:32 Diving into Formula 1 Romance

23:34 Simone Soltani

24:25 Exploring Monster Romance

24:29 Ruby Dixon

26:03 Lana Ferguson and “Lock and Key”

27:07 Talking about Romantasy

28:10 Rebecca Yarros and “Fourth Wing”

30:04 Upcoming Romantasy

30:08 Sarah Hawley

31:57 Anne Bishop’s Black Jewels Trilogy

33:55 Olivia Dade and “ZomRomCom”

35:40 Conclusion and Farewell

Here are the authors Erin mentioned:

Rachel Harrison
Alexis Henderson
Nick Medina
Amanda Jayatissa
Isabel Cáñez
Anne Bishop - "Black Jewels Trilogy"
Rebecca Yarros - "Fourth Wing"
Sara Hawley
Olivia Dade - "ZomRomCom" coming next year!
Ruby Dixon - "Ice Planet Barbarians" and "Bull Moon Rising"
Lana Ferguson

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