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In this episode titled "Author Spotlight: A Conversation with Scarlett Cole", Matt and Christina invite Scarlett Cole, an acclaimed romance writer, on to talk about her history as an author. Scarlett talks about her journey from being a reader to an author, and her dual careers as a romance writer and senior vice president of strategy for a leading company. She discusses her transition from writing full-time to part-time and exploring different genres like contemporary romance and darker romances in her writing career.
Scarlett speaks about her strategy in writing, emphasizing how her background in corporate strategy helped her in understanding trends in romance and applying them to her writing. She shares her experiment of writing a motorcycle club romance which she states led to higher sales than ever. Scarlett also speaks about her decision to pivot back to work, expressing how it fulfilled a part of her and ultimately helped her produce more work. Additionally, she details her focus on branding and putting out releases every 10 weeks as a part of her marketing strategy.
00:02:47 The Pivot
00:04:24 Scarlett's Background
00:09:46 Pivot to Motorcycle Club Romance and 1st Person POV
00:13:07 Scarlett References Larry Brooks's Story Engineering
00:13:47 Going Indie
00:18:21 The Success Motorcycle Club Series
00:23:35 Writing Full-time vs Part-time
00:28:08 Trusting Your Intuition
00:30:45 "The Loves We Lost" by Scarlett Cole
00:33:00 Where to Find More Scarlett Cole
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02:47 - The Great Pivot
04:24 - Scarlett's Background
09:46 - Pivot to Motorcycle Club Romance & 1st Person POV
13:07 - Scarlett Mentions Larry Brooks's "Story Engineering"
13:47 - Going Indie
18:21 - The Success of the Motorcycle Club Series
21:13 - Josh Mario John on the Cover
23:35 - Writing Full-time vs Part-time
28:08 - Trusting Your Intuition
30:45 - "The Loves We Lost" by Scarlett Cole
33:00 - Where to Find More Scarlett Cole
Author
Scarlett Cole is a contemporary romance and romantic suspense author who calls both Toronto, Canada and Manchester, England home. A born city dweller, she periodically quashes the urge to live in the country by hiking up a mountain to remind herself that living away from people would terrify the pants off her.
She believes everybody deserves their love story to be told and loves her heroes on the rough and rugged side…and usually tall (because she married one of those 6ft 6” men you read about in romance!). She’s an A-type personality and Scorpio star sign, so good luck getting her to do anything she doesn’t want to.
When she isn’t writing, she’s happy to talk hot men and expensive shoes while drinking a cold gin and tonic. Don’t bring up olives. As far as Scarlett is concerned, they are the devil’s food. As long as you don’t bring up olives, she’s happy to hear from any time.
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